over again.
Do I use YouTube video ads?
So here´s a story, case study
or lesson. Call it what you wish.
As you might know already I´m
a big Facebook Ads fan and use
it almost daily in my business.
This is for "my business", using
it to build my list and make sales.
I also manage ads for various
offline companies, mostly in
the real estate niche.
Facebook Ads works but require
some testing and tweaking to
be profilable and that´s when
you have a funnel.
So I´m going to use my brothers
Real Estate Company in the US
for this example.
We started with Facebook image
ads and they worked amazing.
Let´s not get into stats or results
but let´s just say "it worked well".
So everyone wants to scale and
we decide to increase traffic with
YouTube ads. Since we did a
bunch of animation videos which
landed on Google´s first page we
had videos to run with.
A few simple settings, a quick
video link, set the budget and
the ads were running. Again it
turns out YouTube ads worked.
Both campaigns are running at
$30 per day budgets and after
tweaking are 100% set and forget.
Beatiful marketing at it´s best.
So let´s move on. A few weeks
ago I purchase a Facebook
video ads training course. As
I do, I took action and tested
a few things.
Test 1 - JV Video attracting
affiliates for my latest release.
Results - 223 clicks costing
me around $36. Twice as
effective advertising which
made me a massive ROI.
Test 2 - I took the highest
converting Real Estate video
ad from YouTube and placed
a video ad on Facebook.
Results - I ended up paying
3 times per website click
compared to normal image
based ads, and of course I
tested various audiences.
So the overall lesson here
I want you to keep in mind.
Traffic is everywhere.
The trick to succeeding is
testing different methods
with small budgets and see
what´s working best for you.
Once you find that winning
ad and winning campaign
you simple scale and scale.
I´ve got something I want
you guys to look at today.
The sales page is a little
hyped up, but I actually
reviewed this course on
YouTube Ads and I´m very
impressed.
I´ve picked up a few new
tricks and learned a lot of
lessons on how to scale
my ads more.
Regardless what your niche,
online or offline I suggest
you check this out. For the
price it´s a no brainer.