Friday, September 25, 2015

Facebook Video Ads Vs. YouTube Ads?

Here´s question I get over and
over again.

Do I use YouTube video ads?

So here´s a story, case study 
or lesson. Call it what you wish.

As you might know already I´m
a big Facebook Ads fan and use
it almost daily in my business.

This is for "my business", using
it to build my list and make sales.

I also manage ads for various
offline companies, mostly in
the real estate niche.

Facebook Ads works but require
some testing and tweaking to
be profilable and that´s when
you have a funnel.

So I´m going to use my brothers
Real Estate Company in the US
for this example. 

We started with Facebook image
ads and they worked amazing.
Let´s not get into stats or results
but let´s just say "it worked well".

So everyone wants to scale and
we decide to increase traffic with
YouTube ads. Since we did a
bunch of animation videos which 
landed on Google´s first page we 
had videos to run with.

A few simple settings, a quick
video link, set the budget and
the ads were running. Again it
turns out YouTube ads worked.

Both campaigns are running at
$30 per day budgets and after
tweaking are 100% set and forget.

Beatiful marketing at it´s best.

So let´s move on. A few weeks
ago I purchase a Facebook
video ads training course. As 
I do, I took action and tested
a few things.

Test 1 - JV Video attracting 
affiliates for my latest release.

Results - 223 clicks costing 
me around $36. Twice as 
effective advertising which
made me a massive ROI.

Test 2 - I took the highest
converting Real Estate video 
ad from YouTube and placed 
video ad on Facebook.

Results - I ended up paying
3 times per website click
compared to normal image
based ads, and of course 
tested various audiences.

So the overall lesson here
I want you to keep in mind.

Traffic is everywhere.

The trick to succeeding is 
testing different methods 
with small budgets and see
what´s working best for you.

Once you find that winning
ad and winning campaign
you simple scale and scale.

I´ve got something I want 
you guys to look at today.

The sales page is a little
hyped up, but I actually
reviewed this course on 
YouTube Ads and I´m very
impressed.


I´ve picked up a few new
tricks and learned a lot of 
lessons on how to scale 
my ads more.

Regardless what your niche,
online or offline I suggest
you check this out. For the
price it´s a no brainer.


To Your Success
Kevin Fahey


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